Having seen a relatively slow ramp-up of orders via the www.JKToys.co.uk website and a reasonable amount of turnover via eBay I have decided to explore yet other routes to market. This weekend I have made some tentative moves onto the Amazon.co.uk market place which allows anyone to sell via Amazon.
Having read the fees involved I was initially put off -c. 17.5% of final sale value seemed very steep but on further thought and investigation Amazon is effectively providing the service of both eBay and Paypal in one - they provide the route to market and the payment processing - so when you compare the fee to the combined fees of eBay and Paypal it is actually reasonable and certainly allows me to keep my margins at the level I am happy with and still offer market beating prices.
My hope for the medium to long term is still to drive the majority of sales through my website but in the short term I am happy to use other ways to create turnover and at the same time increase awareness of my venture - with everything I sell via either eBay or Amazon I will be sending a money off coupon for the website sohopefully returning customers will go straight to the website to find the best prices available.
Tomorrow I need to produce the 2nd monthly newsletter for JKToys and send it out to the members who have signed up for our mailing list - I am also going to e-mail all those people who have purchased items via eBay to seek their permission to add them to the mailing list - I would really like to build up a good list of potential customers so that I can directly advertise to them at absolutely minimal cost compared to Adwords, eBay, Amazon.
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